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Search resuls for: "kidults"


8 mentions found


☆ Lego is leaning into the $6.7 billion 'kidult' economy, through collabs with F1 and Pharrell, and by providing ideas for date night
  + stars: | 2024-02-01 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +4 min
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. "We are noticing a shift, but we are also driving it," Lego Chief Product and Marketing Officer Julia Goldin told Business Insider of the "kidult" trend. This story is available exclusively to Business Insider subscribers. Lego will be putting further efforts around its botanical range around key occasions in 2024, Goldin said. In October, Pharrell Williams biopic, "Piece by Piece," will be released to movie theaters, which will be told using Lego animation.
Persons: —, Julia Goldin, Goldin, Lego, McLaren, Ayrton Senna, Pharrell Williams, Lego Goldin Organizations: Service, Business, Lego, Petronas, BMW, Mercedes
☆ How toy and game companies are winning back their grown-up former customers
  + stars: | 2023-10-21 | by ( Elisabeth Buchwald | ) edition.cnn.com   time to read: +8 min
I’m almost embarrassed to share that Zoo Pals are paper plates that feature the bright, adorable faces of animals like pigs, turtles, ducks and whales. And I had an incentive to finish my plate so I could see my Zoo Pal’s face again. In August Hefty relaunched Zoo Pals after discontinuing the plates featuring animals nearly a decade ago. Hefty said one of the reasons it brought back Zoo Pals was "so our fans can relive their fondest childhood memories." Christopher Dilts/Bloomberg/Getty ImagesMattel Inc.’s American Girl doll line has also seen an influx of purchases made by kidults over the past few years, “and it continues to grow in popularity,” Jamie Cygielman, the president of American Girl, told CNN.
Persons: New York CNN —, I’m, —, Covid, Krystine Batcho, ”, Batcho, she’s, Gen, Juli Lennett, ” Lennett, Christopher Dilts, kidults, ” Jamie Cygielman, Cygielman, Z, Instagramers, @inbloombyemily, hasn’t, “, Lennett, ” Batcho Organizations: New, New York CNN, Zoo, CNN, Le Moyne College, Consumers, Lego, Bloomberg, Getty, Mattel Inc, American, Girl, Social Locations: New York, United States, Syracuse , New York, Chicago, American
☆ Halloween Is for Kids. ‘Kidults’ Too.
  + stars: | 2023-10-20 | by ( Jordyn Holman | ) www.nytimes.com   time to read: 1 min
In a recent survey from the Toy Association, 41 percent of parents over age 18 said they bought toys for themselves in the past year. Millennial and Gen Z parents — who, to be fair, are still relatively close to their own childhoods — were most likely to say they would buy a toy for themselves. The term “kidult,” now ubiquitous in the retail industry, is not new. It was coined in the 1950s by TV industry executives to refer to adults who watched shows intended for children.
Persons: Gen, — Organizations: Toy Association
☆ With booze, furniture and candles, Dungeons & Dragons makes itself at home
  + stars: | 2023-10-05 | by ( Sarah Whitten | ) www.cnbc.com   time to read: +9 min
In this article ETSYHAS Follow your favorite stocks CREATE FREE ACCOUNTInside the storefront of Cantrip Candles in Hollywood, CA. An avid Dungeons & Dragons fan, Visscher was hosting a game when a beer got knocked over during a rowdy tavern interaction. Inspired by fantasy games and settings like those seen in Dungeons & Dragons, Pathfinder and other popular tabletop role-playing games, Cantrip Candles has created its own lore to pair with its scents. Cantrip Candles also partners with other small businesses to sell wick trimmers, matches, notebooks, plush and apparel. Hasbro , which owns the Dungeons & Dragons brand through its subsidiary Wizards of the Coast, has boasted that the game has more than 50 million active players.
Persons: Sarah Whitten, CNBC It's, Christoff Visscher, Visscher, Sellers, Ed Maranville, Harry Potter, Gary Gygax, Dave Arneson, Kidults, Matthew Lillard, Lillard, Justin Ware, Beadle, Wyrmwood's Maranville, Maranville Organizations: CNBC, Pathfinder, Marvel, Star, Hasbro, &, Wizards, NPD, Grimm's, Wyrmwood Locations: Hollywood , CA, Hollywood, Rhode, Indiana, Kentucky
☆ Lonely adults are driving a boom in stuffed animal sales
  + stars: | 2023-07-02 | by ( Grace Mayer | Gloria Dawson | ) www.businessinsider.com   time to read: +4 min
Adults are clamoring for stuffed animals, a craze that is part of a larger toy trend among adults. For some people, stuffed animals help alleviate anxiety and loneliness. She said she created Hugimals, a line of weighted stuffed animals designed to relieve stress and promote sleep, in part for herself. The stuffed animal craze is tied to a larger toy trend among adults, or, as the toy industry has labeled this group, "kidults." Weighing 4.5 pounds, these stuffed animals are designed to replicate a "calming, hugging you back" effect, she told Insider.
Persons: —, it's, Marina Khidekel, Khidekel, Marcella Johnson, she's Organizations: Service, Washington Post, Wall Street Journal Locations: Canada, Legos, London
☆ 'Kidults' age 12 and up are buying more toys than ever, with teens and adults driving significant growth for the industry thanks to the pandemic and TikTok
  + stars: | 2022-12-24 | by ( Bethany Biron | ) www.businessinsider.com   time to read: +4 min
'Kidults' age 12 and above are comprising a growing sector of the toy industry, according to NPD Group. NPD Group's Juli Lennett told Insider the growth is largely due to the pandemic and social media. "Now many of them are hooked," Lennett said of kidults who purchased toys early in the pandemic. Today, Lego now sells 100 adult Lego sets, according to the Associated Press, including a replica of Vincent van Gogh's Starry Night and a functional roller coaster. "We make LEGO sets specifically for adults with more detail, challenging building techniques, and cool ways to display."
☆ Adults are buying toys for themselves, and it’s the biggest source of growth for the industry
  + stars: | 2022-12-19 | by ( Sarah Whitten | Whitten Is A Social Media Writer For Cnbc. | ) www.nbcnews.com   time to read: +7 min
It’s an important moment for the toy industry, too, with the holiday season upon us. “The definition of adulthood has definitely evolved,” said Jeremy Padawer, chief brand officer at toy company Jazwares. Toy companies have even begun creating their own television and movie content in order to support toy lines. Still, the stakes remain high for the toy industry as it heads into the final weeks of the year. “Right now, adult toy buyers are the reason for growth in the toy business,” Larian said.
☆ Adults are buying toys for themselves, and it's the biggest source of growth for the industry
  + stars: | 2022-12-19 | by ( Sarah Whitten | ) www.cnbc.com   time to read: +3 min
There are two things keeping the toy industry afloat right now: inflation and a consumer group known as "kidults." These kids at heart are responsible for one-fourth of all toy sales annually, around $9 billion worth, and are the biggest driver of growth throughout the industry, according to data from the NPD Group. It's an important moment for the toy industry, too, with the holiday season upon us. Higher toy prices helped outweigh these losses, as sales revenue for the time period jumped 3%, NPD reported. Kidults, who tend to spend more on toys, have a great fondness for cartoons, superheroes and collectibles that remind them of their childhood.
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